Flowing stream strategy leveraging strategic change with continuity the main proposition of the book is that the strategic management of change could be better leveraged with clear understanding of continuity of the organization and consciously managing the vital and desirable areas of continuity along with change rather than leaving the . Pdf continuity and change have always served as backbone of both strategic thinking and practice in some form or the other previously when business environment was stable the strategies were . Sushil 2012 making flowing stream strategy work global journal of flexible systems management 131 pp25 40 sushil 2013 flowing stream strategy leveraging strategic change with continuity new delhi springer vargo s and lusch r 2004 evolving to a new dominant logic for marketing journal of marketing 68 pp1 17. Strategically flowing stream strategy sushil 2012a b 2014a has provided framework and process of strategy formulation and execution by treating both continuity and change side by side it provides strategic channels to mix continuity and change at different levels of strategic flex ibility such as divert shift partition and integrate. Leveraging strategic change management three key steps and best practices to into the change management process is to introduce the change all at once the key to getting buy in from effective change management strategy organizations can build a strong base of employees participating
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